All about Salt Bae…

If you show up at one of viral Internet sensation Salt Bae's restaurants, don't bother asking for your meat to be cooked a specific way. Forget about medium, rare, or Cajun-spiced. Ask him to make it the only way he knows how: Sexy!
Nusret Gokce, a.k.a. Salt Bae, shot to viral fame with Instagram videos of his super-sultry salting technique. His trademark move, bending his elbow and sprinkling salt off his chiseled forearm, has led to thousands of memes. Behind the glitzy technique lies an incredible success story, of a young boy born into a working-class family who dreamed of becoming a chef. Employees at his newest restaurant, Nusr-et Steakhouse in Abu Dhabi's glamorous Galleria Mall, home to high-end clothiers like Boss and Ermenegildo Zegna, declined to speak on the record.
It wasn't because they weren't allowed, but because the steady stream of customers, including Emirati royalty, kept staff constantly attending to tables.

Gokce was reputedly born into a mining family in a rural area of Turkey. One friend says that Gokce got a job as a dishwasher when he was younger, working long hours but never giving up on his dream of running his own restaurant.
He began making friends with local customers and experimenting with his own dishes. When folks kept coming back for more, the story goes, they'd specifically ask for Gokce's specials.
Word began to spread, and slowly, the legend was born.
Gokce now owns six restaurants in Turkey and the UAE, where ordinary diners rub shoulders with celebrities and Emirati royalty.
There are plans to expand into major European capitals and word is he's already scouting locations in London.

Spend a typical evening at his newest restaurant and you'll see Gokce is even more passionate about meat in person than he is in his videos.
With his signature tight black and white T-shirts -- and, arguably, even tighter pants -- he greets patrons personally, often serving and carving their dishes table-side.
When he's not working the floor, Gokce is constantly engaging with his fan base on social media. His phone is constantly in his hands, and his Instagram account alone has 2.4 million followers. He's known to work 18-hour days, personally inspecting and carving each piece of beef that's flown in from slaughterhouses he regularly visits himself. Gokce's passion and obsession with detail shines through in nearly every dish, with each subsequent course surpassing the previous. With mains ranging from $60 to $200, it's not cheap, but not excessive by UAE standards.
The real menu highlight remains Gokce.
And yes, according to at least one longtime employee, he's married. But not how you may think.
"He's married to his job," one employee explains. "He doesn't even travel unless it's to scout for new locations."

Source: CNN