Facebook will use Canada as a testing ground as it rolls out new ad transparency features and increases scrutiny of political advertising. The social media giant said that starting next month Canadian users will be able click "View Ads" on a Facebook page to view what ads it is running on the main platform, as well as Messenger and Instagram. Facebook also said in its blog post Friday that all ads will be required to be associated with a page, which are often used by companies or groups. It will start testing these features in Canada and roll it out by next summer to other countries including the U.S., ahead of the midterm elections in November.
No comments:
Post a Comment