Wednesday, 1 May 2019

'Avengers: Endgame' shatters African box office records


Marvel’s Avengers: Endgame film has not just shattered American and global cinema records but also box office records in South Africa, East Africa and West Africa, where it raked in respectively, a massive R34 million, kes 33 million, and N214.4 million to become the biggest industry opening weekend opening in SA and the other two African territories.
Filmgoers in South Africa and elsewhere across Africa assembled to watch the 22nd and final film in Disney and Marvel's so-called "Infinity Saga" with over 377 000 attendances for its opening weekend in South Africa, including Thursday night previews.
This debut ranks as the biggest industry opening weekend ever in South African Box Office history, beating out previous record holder, and its predecessor, 2018's Avengers: Infinity War.
Avengers: Endgame raked in just over $1.209 billion over the weekend in its box office debut to instantly land at the 18th place of Wikipedia’s list of the highest-grossing films ever - reaching the milestone after just three days with weeks left to earn more.
It has become the first film ever to surpass making $1bn worldwide in its cinema debut, earning $859m internationally.

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