The Victoria's Secret Fashion Show has been officially canceled this year as the company works to save its reputation after plummeting ratings and years of backlash over its lack of diversity. The lingerie giant's parent company, L Brands, confirmed the end of the holiday runway extravaganza in an earnings call on Thursday, four months after model Shanina Shaik leaked the news.
The decision was part of a move to 'evolve the messaging of [the company],' Fortune reported, and it seems like the lavish event is already on its way to becoming a relic of the past in the #MeToo era.
The brand has also faced declining sales figures and a fall in the number of viewers tuning into watch the catwalk showcase.
It comes a year after marketing chief Ed Razek saying that the brand would not cast plus-sized or 'transexual' models because the show is a 'fantasy.'
He was rounded on by celebrities such as Halsey, who wrote on Instagram that she had 'no tolerance for a lack of inclusivity', just days after performing at the Victoria's Secret show.
The brand has also come under criticism from Jameela Jamil, who accused the company of being a 'transphobic, fat phobic company that sets out to exclude most women', during a Twitter spat with model Sarah Sampaio.
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