Mattel announced a new Barbie 2020 "Campaign Team" set on Tuesday, featuring four dolls who each have roles within the campaign and election process. The set, which aims to "expose girls to public leadership roles and pique their interest in shaping the future," consists of a candidate, campaign manager, campaign fundraiser and voter doll, according to a Mattel press release.
The diverse collection of dolls features a Black Barbie as the candidate.
"With less than a third of elected leaders in the U.S. being women, and Black women being even less represented in these positions, we designed the Barbie Campaign Team with a diverse set of dolls to show all girls they can raise their voices," Lisa McKnight, the SVP and Global Head of Barbie & Dolls at Mattel, said in the press release. "Our goal is to remove barriers to leadership by giving girls the tools to imagine and play out their future roles."
The "Campaign Team" set is named Barbie's "Career of the Year" for 2020 on its site. The new collection marks the seventh time Barbie has run for political office since 1992, according to its site.
The set costs $39.99 and is available from major online retailers beginning Tuesday.
Additional educational resources for children that can accompany the set, such as play ballots and prompts for girls to pen campaign speeches for themselves, are also available on the Barbie website.
The company also said it teamed up with She Should Run, "a non-partisan non-profit that provides guidance and support to women considering a run for office," according to the release.
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