Manchester United chief, Ed Woodward, has apologised to fans for his role in the European Super League and told them the club no longer has plans to go ahead with the breakaway competition.
This comes days after United chairman Joel Glazer apologised to supporters following the ESL's collapse, and Woodward, who is stepping down from his position has now apologised.
It comes ahead of planned protests at Old Trafford before Sunday's match against Liverpool.
Speaking at fans' forum on Friday morning to discuss the doomed ESL breakaway, Ed Woodward said: 'I know that you will feel angry and let down by the lack of consultation and by the way the proposal failed to recognise the vital principle of open competition. Proper discussion would have helped us avoid the mistake we made.
'As Joel said last week, we failed to give enough weight to the essential principles and traditions of sporting merit which are so vital to football not just in domestic competition but in European competition since the mid-1950s.
'We want to restate our commitment to those traditions. I can assure you that we have learned our lesson from the events of the past week and we do not seek any revival of the Super League plans.
'Manchester United is fortunate to be in a relatively stronger position than many clubs because of the resilience of our self-sustaining model.
'We have a disciplined, long-term approach which has allowed us to navigate the pandemic, while continuing to invest in the team, which we will continue to do this summer.
'We will now continue working with the rest of the football community to address the long-term challenges facing the game.
'But I can assure you that we will be doing that with great sensitivity to the opinions that you and other fans have expressed in recent days.
'As Joel said last week, our fans are what makes Manchester United so great, and they should always be at the heart of this club.'
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