Facebook's WhatsApp now has a billion users, the company announced on
Monday, a key milestone for the social network as it searches for ways to
monetize the service. This means WhatsApp has racked up around 100 million
users since September 2015 when it last gave an update, putting it above
Facebook Messenger's monthly active user number of 800 million. Facebook
acquired WhatsApp in 2014 for around $22 billion and the user number has more
than doubled since the takeover. The U.S. social networking giant is now
turning its attention to generating some revenue from WhatsApp. It scrapped the
$0.99 fee last month after the approach hadn't "worked well" as many
of the service's users don't have a debit or credit card.
"WhatsApp began as a simple idea: ensuring that anyone could stay in
touch with family and friends anywhere on the planet, without costs or gimmicks
standing in the way," the messaging app said in a separate blog post on
Monday. In order to boost revenues, WhatsApp said last month that it was
testing tools that will allow users to use the service to communicate with
businesses and organizations.
"That could mean communicating with your bank about whether a recent
transaction was fraudulent, or with an airline about a delayed flight,"
WhatsApp said in a blog post.
On Monday, Google also said that its Gmail email service had over one
billion monthly active users.
I'm sure taking off the $.90 helped
ReplyDeletea great achievement for facebook
ReplyDelete