Twitter gives the Australian marriage equality campaign its own emoji

After a campaign that has felt like ages, Australia's same-sex marriage postal survey is entering its final days. Twitter, one of a large handful of major companies that have publicly pledged support for the legalisation of same-sex marriage in Australia, is giving the "Yes" vote one final push. On Tuesday, they unveiled a special emoji for the marriage equality campaign. The emoji features the "Yes" logo which has been the cornerstone of the pro-marriage equality campaign, when users tweet any of these hashtags: #EqualityCampaign, #MarriageEquality, #VoteYes, #PostYourYes, #PostYes, and #YesForEquality.

As of last week, two-thirds of Australians have sent back their postal survey forms, according to the Australian Bureau of Statistics. It's a non-binding, non-compulsory postal "vote" asking the question, “Should the law be changed to allow same-sex couples to marry?”
However, the pro-marriage equality campaign is concerned about complacency, especially from young voters who are more likely to vote "Yes" for allowing same-sex couples to marry.
According to polling by Newspoll, 66 percent of those between the ages 18-34 support same-sex marriage, but only 57 percent of them had posted their voting form. That's in contrast to 74 percent of over-65s who've sent in their vote, where the "No" vote is stronger. A shiny new Twitter emoji could sure do the trick spreading the word to this younger target demographic.